For filmmaker Alex Kosene, finding style has always been about balancing the rugged and refined. Growing up in Indiana, Alex’s early life on a farm fostered an appreciation for durable, hardworking clothing, while his father’s taste in menswear instilled a love for tailored elegance. This duality has led to what Alex’s friends describe as “rugged elegance”—a style that mixes high-quality tailoring with an unpretentious, effortless edge.
After years of struggling to find clothing that truly fit his style and lifestyle, Alex found a solution with Articles of Style.
In this Articles of Style review video, Alex shares his experience with AoS's capsule wardrobe program, why he feels every piece was worth the investment, and how it has changed his approach to personal style.
The Struggle to Find the Perfect Fit
Alex recalls how, even though off-the-rack pieces technically “fit,” they never truly felt comfortable. He wanted clothing that would move with him but still look refined, a combination that felt elusive in conventional menswear. “I’ve always wanted a fit that looks good and feels even better,” says Alex. “AoS delivered exactly that.” For the first time, he found a brand that could provide pieces tailored to his exact specifications and aesthetic needs.
The Capsule Experience: Style Made Simple
The capsule wardrobe experience with Articles of Style was a game-changer for Alex. He describes it as “fun and easy,” a departure from the frustration he’d previously encountered with ill-fitting clothes. AoS addressed his fit concerns from the start, so he could simply focus on choosing fabrics and designs that he loved. “I love how everything works together,” he says, noting that his AoS wardrobe offers endless outfit possibilities. One standout item? His custom navy suit. “It’s just a perfect suit—both effortless and elevated,” Alex explains, “and it makes me feel like life gets better when I put it on.”
A New Standard in Quality and Craftsmanship
According to Alex, AoS garments easily compete with—and sometimes surpass—the quality of luxury brands he’s worn in the past. “The fabrics and garment construction are obviously top-tier,” he explains. The tailored fit is unparalleled, and he feels AoS’s commitment to quality is evident in every piece. The initial try-on garment, part of AoS’s unique fitting process, was nearly perfect upon arrival, a testament to their attention to detail.
Why Alex Recommends AoS
Alex’s experience with AoS goes beyond just clothing; it has fundamentally changed how he approaches personal style. “I think it not only makes life easier when getting dressed,” he says, “but it gives you a role in creating your own style and looks.” He recommends AoS to anyone who wants to look well-dressed and feel confident in every situation.
Reflecting on his AoS journey, Alex says he wishes he had done this earlier in life. “It would have saved me a lot of money and frustration over clothes that didn’t truly fit or work with my wardrobe.” Now, with a curated collection from AoS, Alex knows each piece will serve him well for years to come.
See Alex's Full Capsule
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Yours in style,
Dan Trepanier