*/ (function() { 'use strict'; const CONFIG = { storageKey: 'aos_utm_data', storageDuration: 30, // days utmParams: ['utm_source', 'utm_medium', 'utm_campaign', 'utm_content', 'utm_term'], // Shopify attribution mapping shopifyFields: { utm_source: 'source', utm_medium: 'medium', utm_campaign: 'campaign', utm_content: 'content', utm_term: 'term', landing_page: 'landing_site', referrer: 'referring_site' } }; // ============================================ // STEP 1: CAPTURE & STORE UTM PARAMETERS // ============================================ function captureUTMFromURL() { const params = new URLSearchParams(window.location.search); const utmData = {}; let hasUTM = false; CONFIG.utmParams.forEach(param => { if (params.has(param)) { utmData[param] = params.get(param); hasUTM = true; } }); return hasUTM ? utmData : null; } function getStoredUTMData() { try { const stored = localStorage.getItem(CONFIG.storageKey); if (stored) { const data = JSON.parse(stored); // Check if data is still valid (within duration) const timestamp = data.timestamp || 0; const now = Date.now(); const maxAge = CONFIG.storageDuration * 24 * 60 * 60 * 1000; if (now - timestamp < maxAge) { return data; } } } catch (e) { console.error('Error reading UTM data:', e); } return null; } function saveUTMData(utmData) { try { const dataToStore = { ...utmData, timestamp: Date.now(), landing_page: utmData.landing_page || window.location.href, referrer: utmData.referrer || document.referrer || 'direct' }; localStorage.setItem(CONFIG.storageKey, JSON.stringify(dataToStore)); // Also set as cookie for server-side access setCookie(CONFIG.storageKey, JSON.stringify(dataToStore), CONFIG.storageDuration); console.log('UTM data saved:', dataToStore); return dataToStore; } catch (e) { console.error('Error saving UTM data:', e); return null; } } function setCookie(name, value, days) { const date = new Date(); date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000)); const expires = "expires=" + date.toUTCString(); document.cookie = name + "=" + encodeURIComponent(value) + ";" + expires + ";path=/;SameSite=Lax"; } // ============================================ // STEP 2: MANAGE UTM DATA (NEW OR STORED) // ============================================ function initializeUTMTracking() { // Check for new UTM parameters in current URL const newUTM = captureUTMFromURL(); if (newUTM) { // New UTM found - overwrite stored data console.log('New UTM parameters detected, updating storage'); return saveUTMData({ ...newUTM, landing_page: window.location.href, referrer: document.referrer || 'direct' }); } else { // No new UTM - get stored data const storedUTM = getStoredUTMData(); if (!storedUTM) { // First visit, no UTM - save as direct traffic console.log('First visit without UTM, marking as direct'); return saveUTMData({ utm_source: 'direct', utm_medium: 'none', landing_page: window.location.href, referrer: document.referrer || 'direct' }); } console.log('Using stored UTM data:', storedUTM); return storedUTM; } } // ============================================ // STEP 3: AUTO-APPEND UTM TO INTERNAL LINKS // ============================================ function appendUTMToURL(url, utmData) { try { const urlObj = new URL(url, window.location.origin); // Only add UTM if not already present CONFIG.utmParams.forEach(param => { if (utmData[param] && !urlObj.searchParams.has(param)) { urlObj.searchParams.set(param, utmData[param]); } }); return urlObj.toString(); } catch (e) { return url; // Return original if parsing fails } } function isInternalLink(url) { try { const urlObj = new URL(url, window.location.origin); return urlObj.hostname === window.location.hostname; } catch (e) { // Relative URLs are internal return !url.startsWith('http://') && !url.startsWith('https://'); } } function hasUTMParameters(url) { try { const urlObj = new URL(url, window.location.origin); return CONFIG.utmParams.some(param => urlObj.searchParams.has(param)); } catch (e) { return false; } } function addUTMToInternalLinks(utmData) { if (!utmData) return; // Function to update a single link function updateLink(link) { const href = link.getAttribute('href'); if (!href || href === '#' || href.startsWith('javascript:') || href.startsWith('mailto:') || href.startsWith('tel:')) { return; } // Only update internal links without UTM if (isInternalLink(href) && !hasUTMParameters(href)) { const newHref = appendUTMToURL(href, utmData); link.setAttribute('href', newHref); } } // Update all existing links document.querySelectorAll('a[href]').forEach(updateLink); // Watch for dynamically added links const observer = new MutationObserver(mutations => { mutations.forEach(mutation => { mutation.addedNodes.forEach(node => { if (node.nodeType === 1) { // Element node if (node.tagName === 'A' && node.hasAttribute('href')) { updateLink(node); } // Also check children node.querySelectorAll && node.querySelectorAll('a[href]').forEach(updateLink); } }); }); }); observer.observe(document.body, { childList: true, subtree: true }); } // ============================================ // STEP 4: SEND TO SHOPIFY ATTRIBUTION // ============================================ function sendToShopifyAttribution(utmData) { if (!utmData) return; // Method 1: Use Shopify's analytics tracking if (window.ShopifyAnalytics && window.ShopifyAnalytics.lib) { try { const attributionData = {}; Object.keys(CONFIG.shopifyFields).forEach(key => { const shopifyField = CONFIG.shopifyFields[key]; if (utmData[key]) { attributionData[shopifyField] = utmData[key]; } }); // Set landing site if (utmData.landing_page) { attributionData.landing_site = utmData.landing_page; } // Set referring site if (utmData.referrer && utmData.referrer !== 'direct') { attributionData.referring_site = utmData.referrer; } console.log('Sending to Shopify Analytics:', attributionData); // This sets the attribution data for the session if (window.ShopifyAnalytics.lib.config) { window.ShopifyAnalytics.lib.config.Attribution = attributionData; } } catch (e) { console.error('Error setting Shopify attribution:', e); } } // Method 2: Add to checkout attributes (for order-level tracking) addToCheckoutAttributes(utmData); // Method 3: Add to cart note attributes addToCartAttributes(utmData); } function addToCheckoutAttributes(utmData) { // This will be picked up during checkout window._shopifyCheckoutAttributes = window._shopifyCheckoutAttributes || {}; CONFIG.utmParams.forEach(param => { if (utmData[param]) { window._shopifyCheckoutAttributes[param] = utmData[param]; } }); if (utmData.landing_page) { window._shopifyCheckoutAttributes['landing_page'] = utmData.landing_page; } if (utmData.referrer) { window._shopifyCheckoutAttributes['referrer'] = utmData.referrer; } } function addToCartAttributes(utmData) { // Hook into cart form submissions document.addEventListener('submit', function(e) { const form = e.target; // Check if it's a cart form if (form.action && (form.action.includes('/cart/add') || form.action.includes('/cart'))) { // Add hidden fields for UTM data CONFIG.utmParams.forEach(param => { if (utmData[param]) { addHiddenField(form, `attributes[${param}]`, utmData[param]); } }); if (utmData.landing_page) { addHiddenField(form, 'attributes[landing_page]', utmData.landing_page); } if (utmData.referrer) { addHiddenField(form, 'attributes[referrer]', utmData.referrer); } } }); } function addHiddenField(form, name, value) { // Check if field already exists let field = form.querySelector(`input[name="${name}"]`); if (!field) { field = document.createElement('input'); field.type = 'hidden'; field.name = name; form.appendChild(field); } field.value = value; } // ============================================ // STEP 5: AJAX CART HANDLING // ============================================ function interceptAjaxCalls(utmData) { // Intercept fetch calls const originalFetch = window.fetch; window.fetch = function(...args) { let [url, options] = args; if (typeof url === 'string' && url.includes('/cart/add')) { options = options || {}; // Add UTM data to body if it's a POST request if (options.method === 'POST' || !options.method) { try { const body = options.body ? JSON.parse(options.body) : {}; body.attributes = body.attributes || {}; CONFIG.utmParams.forEach(param => { if (utmData[param]) { body.attributes[param] = utmData[param]; } }); if (utmData.landing_page) body.attributes.landing_page = utmData.landing_page; if (utmData.referrer) body.attributes.referrer = utmData.referrer; options.body = JSON.stringify(body); } catch (e) { console.error('Error adding UTM to fetch:', e); } } } return originalFetch.apply(this, [url, options]); }; // Intercept jQuery AJAX if jQuery is loaded if (window.jQuery) { const originalAjax = jQuery.ajax; jQuery.ajax = function(url, options) { if (typeof url === 'object') { options = url; url = options.url; } if (url && url.includes('/cart/add')) { options.data = options.data || {}; if (typeof options.data === 'object') { options.data.attributes = options.data.attributes || {}; CONFIG.utmParams.forEach(param => { if (utmData[param]) { options.data.attributes[param] = utmData[param]; } }); if (utmData.landing_page) options.data.attributes.landing_page = utmData.landing_page; if (utmData.referrer) options.data.attributes.referrer = utmData.referrer; } } return originalAjax.call(this, url, options); }; } } // ============================================ // STEP 6: INITIALIZE EVERYTHING // ============================================ function init() { console.log('Initializing UTM Tracking System...'); // Initialize UTM tracking (capture new or get stored) const utmData = initializeUTMTracking(); if (utmData) { // Add UTM to all internal links if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', () => addUTMToInternalLinks(utmData)); } else { addUTMToInternalLinks(utmData); } // Send to Shopify attribution sendToShopifyAttribution(utmData); // Intercept AJAX cart calls interceptAjaxCalls(utmData); console.log('UTM Tracking System initialized successfully'); } } // Start the tracking system init(); // Expose utility function to get current UTM data window.getUTMData = function() { return getStoredUTMData(); }; // Expose function to manually clear UTM data window.clearUTMData = function() { localStorage.removeItem(CONFIG.storageKey); console.log('UTM data cleared'); }; })();

The Capsule Wardrobe Experience

America's Best-Dressed Man

In 2009 Dan was named "Best-Dressed Real Man in America" by Esquire Magazine, announced live on the Today Show.

Menswear Designer

In 2012 Dan graduated from the exclusive Menswear Design program at the Fashion Institute of New York, where his final collection was displayed in the college's museum. His design philosophy centers around timeless design, natural materials and versatile wardrobe packages.

Trusted Author & Authority

Dan is considered one of the foremost experts on menswear in America. His blog has millions of readers worldwide and he has been featured in GQ, Esquire, Men’s Health, Forbes, The Wall Street Journal, The New York Times, Sports Illustrated, The Today Show, MSNBC and many other publications.

Educator

Dan is a public speaker who has contributed to panels hosted by New York Fashion Week, the Custom Tailors Association of America, and also teaches a class called "Dressing for Success" at Columbia University in the Ivy League. Through his blog he has taught a generation of men (and women) the value of "slow fashion" via thoughtful, intentional consumption.

Master Fitter

From 2010-2015 Dan apprenticed for a bespoke tailor in New York City where he became a master fitter. He has fit and delivered more than 10,000 custom garments in his career - for people of all shapes & sizes, in more than 30 countries worldwide.

Basketball Player

Dan played Division 1 basketball for Columbia University from 2005-2009, where he studied psychology. He continues to train young players - and humble those who think they are nice (see video link below):

Watch Dan Cook

Family Man

Dan is a father to 2 beautiful kids and a husband to an even more beautiful wife.

Stylist to the Stars

Dan has worked with celebrities, actors, athletes, musicians, CEOs, politicians, and people in just about every industry. He credits his degree in psychology for being able to "meet people where they are, and help them elevate themselves."

Book a Call w/ Dan

Book a call with Dan using the calendar below - limited space is available.

Capsule WardrobesShop by OutfitSuitsOuterwearJacketsShirtsPants & ShortsShacketsSweatersPolos & T-ShirtsTuxedos & FormalwearVestsSweatpants & SweatshirtsTies & Pocket SquaresHats & ScarvesSocksBags & WalletsCufflinks & JewelryGiftsWomensMore FabricsDownload E-Book

Capsule Wardrobes

Bespoke: How It Works

Download E-BookCapsule WardrobesBook a CallFind an OutfitAbout UsContactWeddingsReviewsBlogHow It WorksFAQNewsletter

The Articles of Style Experience

Weddings