Good morning gentlemen (and ladies),
If you follow @articlesofstyle on social media, then you know today is a big day!
Today we launch our first ever Ready-to-Wear collection.
A little background:
When the pandemic hit in March of 2020, the tailoring industry was hit really hard. The world instantly became a lot more casual and the way we dressed changed dramatcally.
Personally, I found myself reaching for clothing that is soft, stretchy and comfortable. I wore knitwear for basically a year straight. So, I figured we have two options: 1) convince people to dress-up at home or 2) create clothing that people want/need for their more casual lifestyles.
We went with #2.
This began a 14-month process of meeting with new factories, new fabric mills and experimenting with new fits. I wanted clothing that has everything we love about tailoring: elegance, sophistication, sex appeal...but I also needed clothing that was comfortable enough to wear on the couch, to the grocery store or for a Zoom meeting.
Why can't tailoring be as comfortable as athleisure?
Put another way; why can't athleisure be as elegant as tailoring?
Now it can.
AOS RTW is a small initial collection comprised of two fundamental categories:
1. The 24/7 suit and separates; aka "the world's most comfortable suit".
2. Zero-Waste Knitwear; versatile knits made on-demand in Brooklyn NY.
We will break-down the collection in greater detail in our next articles, but for now explore the RTW collection here.
Thanks, as always, for reading.
Yours in style,
PS. Some items are already Sold-Out because we gave early access to email subscribers. We will be re-stocking all sizes soon. Make sure to sign up for our email list for early access on all new product releases.