FREQUENTLY ASKED QUESTIONS
Where is Articles of Style based?
As of Fall 2013 we’re now bi-coastal! NYC & LA.
How did Articles of Style start?
As a clothing-obsessed college basketball player, I became the go-to resource for my teammate’s fashion-related questions. As a response, I started a simple blog to share my opinion on men’s style (the original site can still be found at www.mensstyleblog.blogspot.com
Later that year (2009) I was selected as Esquire magazine’s ”Best Dressed Real Man in America”, and readership on Articles of Style began to grow.
Today we are a team of four stylish young men producing original content and pushing the boundaries of menswear publishing online, for an audience of hundreds of thousands of men all over the world.
Our brand is constantly evolving, but our goal remains the same: create practical and inspiring content for real guys.
How many people read Articles of Style?
Articles of Style.com generates an average of roughly 1 Million pageviews/month from 100K-120K unique monthly visitors from all over the world (190+ countries represented monthly).
90% of our readers are men aged 17-50 who appreciate style.
The real beauty of our readership is its engagement. We receive hundreds of emails and comments from our readers every day, which provides us with instant feedback and allows us to create content that is based on user demand. We truly appreciate our readers and are always striving to make the site more resourceful.
How does Articles of Style make money?
The site is monetized through a handful of different revenue streams. The most notable being banner advertising, affiliate link commissions, sponsored content, and product collaborations.
Does the team have other jobs?
The team and I have all been able to leverage our following with Articles of Style into other synergistic career opportunities. For example, Towni and Wes both work with the leading custom clothier in NYC Michael Andrews Bespoke, Alex is regularly hired for freelance fashion photography, and I manage my personal men’s style consulting business (styling, writing, speaking, creative direction, some designing, etc).
What’s Articles of Style’s policy on working with brands?
We’re extremely selective about the brands we work with and only partner with companies that are a natural fit for Articles of Style. We decline 95% of the offers that come to our inbox, simply because we only showcase products that we genuinely believe in. If we wouldn’t buy it and wear it outside of Articles of Style, then we don’t feature it. It’s that simple.
In my opinion, authenticity is of upmost importance. Our motto is to “keep it real” with our readers, no matter the cost (and believe me, we turn down some good $).
I found something on the site that i love, where can I buy it?
The brand of each item being worn in the post is listed under the last photo.
If it’s not linked to a product for sale, there’s a good chance that it’s no longer available. This is always a challenge for us since we profile real guys in their actual wardrobes (items are often several years old, or vintage, one-of-a-kind, etc). That said, most of the time it’s not about what item your wearing, but how you’re wearing it!
I have a great article that I think would be a good fit for Articles of Style. Can I submit it?
Thank you for your interest, but at this time we’re not accepting outside contributions.
I’m interested in advertising on Articles of Style, who should I contact?
Please email firstname.lastname@example.org to receive the Articles of Style Media Guide outlining opportunities and rates.
What’s the best part of running a menswear blog full-time?
1) Being able to do something you love. I started this as a hobby to do in my free time, so it rarely feels like “work”.
2) Not having a boss, and having a great team. The freedom and flexibility (creatively & with time/location) as well as the camaraderie are the biggest perks.
3) Genuinely inspiring others. Whether it’s to dress better, start their own creative project, or genuinely chase their dreams. Anything is possible!
What are the biggest challenges as a full-time blogger?
1) Balancing lifestyle with lifestyle blogging.
2) Monetizing without selling out.
3) Not getting complacent.
Any advice for up-and-coming bloggers?
First and foremost, it’s very important to understand that this is a career as a writer. Your ability to tell compelling stories will determine your ability to draw-in regular readers.
Find your niche and don’t be afraid to make it very specific. Figure out your angle – what makes your point of view different or unique? Why you?
Only produce content that you are absolutely passionate about. Write about subjects that you research all day in your free time and you that naturally come back to.
Always create original content. Avoid re-cycling the work of others or writing about topics that have already been covered by other publications.
Keep the quality of photography as high as possible, and the quantity of photography as low as possible. One great shot is much more intriguing than three mediocre ones.
Keep it honest and don’t sell out. If a brand wants to send you something for a story, say ‘No Thanks’ unless it’s a product that you would genuinely buy and use.
Can you check out my blog and give me some advice?
I wish I could, but I simply don’t have time to consult for other bloggers. If you see me at the bar, buy me a beer and we can chat.
I’m interested in a career in menswear, where should I start?
We get this one almost every day…
A “career in fashion” is a very broad term. Do some research and figure out more specifically what you want to do, and what you might be good at. For example, a job as a buyer’s assistant (entering orders, tracking inventory, crunching sales data) requires a much different skill set than a job as an designer’s assistant (drawing flats, altering patterns, overseeing sample manufacturing).
After you’ve narrowed it down, consider studying your area of interest, or interning for someone that you can learn from.
Also, I have to say this: don’t confuse the enjoyment of dressing in nice clothes with wanting to work in fashion. Careers in the industry are never as glamourous as they sound, and you can dress fly in any profession.
May I use your photographs on my site?
Of course! Please just make sure to credit and link back to Articles of Style.com as all of our images are copyrighted.
Can I intern for Articles of Style?
I am absolutely floored and flattered by how many resumes we receive from guys who want to intern at Articles of Style.
At this time we are not hiring, although we are expanding fast and this may change. If it does, we will make an announcement via Twitter and/or Instagram. So keep following :)