All in the Family feat. Menswear Dog

October 30th, 2013

I was in NYC earlier this month to hang with some friends and catch up with the east coast team.

One of the highlights of the trip was meeting the handsomest menswear blogger in the game: Menswear Dog. Of course, it’s not just a dog. It’s a family. A young, stylish, beautiful family.

“We’re Dave Fung & Yena Kim, the husband and wife duo and poop-scoopers behind the viral style blog, Menswear Dog. We’re both creatives; I’m a graphic designer and Yena is a women’s fashion designer.

This weird & wild ride all started one fateful rainy Saturday afternoon when we randomly decided to snap a photo of our beloved Shiba Inu (Bodhi) decked out in fancy menswear. The first photo was taken with my iphone, we put it online as a gag thinking nothing of it. The blog quickly gained traffic and that’s when we started to realize we may have stumbled onto something special.”

I needed to see what the most stylish husband + wife + dog trio wears on a day-to-day basis in NYC. So Wes and I headed to the upper east side to meet them, and they did not disappoint. In fact, they turned out to be really great people and we spent an entire afternoon talking menswear and this trip they call blogging.

    1. Start with Color


    “I’m not sure what other peoples’ process is when it comes to styling, but I typically like to start with a color story in mind first and then build an outfit from there. It might be a bit junior-prom to look at it that way, especially when you’re dressing as a couple, but it’s the only way I’ve been able to wrap my head around fashion… That’s how we style for the site as well; I find that when you start with color, everything else falls into place much easier.

    That being said, when in doubt I just default to Yena – she has great style and never steers me wrong.”


    “For this look, we wanted to do something in Fall colors with preppy staples. I grew up in Massachusetts rocking rep ties and school uniforms since kindergarten so preppy’s in my blood. We also really liked the play between the olive and the walnut with pops of red.”


    Bodhi doesn’t wear human clothes everyday, mostly for shoots and events. Otherwise walking him in NYC is nearly impossible…we got stopped 3-4 times per block during this shoot!

    Apparently a lot of people like well-dressed canines, as proven by @mensweardog’s 63K followers on instragram.


    • Forrest Green Quilted Jacket by Ralph Lauren
    • White Oxford Button Down by life/after/denim
    • Red, Green, and Blue Tie by Ralph Lauren
    • Grey Tie Bar by The Tie Bar
    • Watch by Timex Weekender
    • Brown Belt by Allen Edmonds
    • Blue Jeans by Levi’s 511
    • Brown Leather Dalton Boot by Allen Edmonds

    2. Rock Paper Scissors Perfecto


    “It’s all starts with a color story again. This time we went with a black, gray and red color scheme. The trick is to mix up the tones; as a couple it’s really important not to look too matchy-matchy.

    In this case it was black & grey with a different type of red accent: oxblood vs. candy red vs. maroon gingham.”


    “Conceptually we like the idea of dressing down otherwise stuffy outfits. For me: losing the tie and wearing a suit with a polo shirt and loafers. For Yena: adding the perfecto-style leather jacket to an elegant look.

    This series is also a good example of how we like mixing high and low items. It’s easy to wear expensive things and make them look good, but it’s much harder working on a budget. Investing in a few choice pieces can instantly elevate an outfit.”


    “Yena often mixes feminine silhouettes with masculine elements…and there’s a women’s version of every imaginable menswear item. Although we get dressed in separate rooms, sometimes we’ll walk out and realize that we’ve put together the exact same outfit. In that case, it’s rock-paper-scissors to settle who gets to wear the Perfecto.

    I think the official rule is one per group unless you’re a Ramone.”


    So where do you find such elegant doggie menswear?

    For the photo shoots Bodhi is often styled using mens (or boys) clothing. But when it’s time to walk the walk, he prefers bespoke suiting handmade by non other than his mama Yena.

    My personal favorite is his Alex Crawford impression.


    • Sunglasses by Penn Avenue Eyewear
    • Grey Donegal Suit by Topman
    • Black Polo by H&M
    • White Pocket Square by The Tie Bar
    • Leather Belt by Uniqlo
    • Burgundy Tassel Loafers by Church’s
    • Grey On Bodhi: Bespoke Doggie Suit & Shirt Handmade by Yena

    3. Once-In-a-Lifetime Adventure


    “This look is probably most representative of how we typically dress when we’re out for a walk in the neighborhood. Some of our favorite pieces are comfort basics like a well worn-in henley or a soft crewneck sweater.

    With this one we started with fresh base colors – white with different values of blue, then added some warmth with olive and walnut brown.”


    “The Menswear Dog website has really become a passion project for us. An outlet to share some fun photos of our dog that make us, and hopefully others, smile.

    That being said, we know that cute pictures of dogs wearing ties is only going to get us so far. People come back because we’re giving real fashion advice and operate like any other style blog would…except it happens to star a Shiba Inu. Bodhi loves doing it too; we wouldn’t be in this game if the dog wasn’t having fun. He’s a diva who loves all the attention and looks forward to shoots now – peanut butter treats go a long way.”


    “Since the site has caught on we’ve both quit our day jobs to see where we can evolve this thing, but more importantly, to take a once-in-a-lifetime adventure as a family. We’re just thankful that there are so many people out there that share our weird sense of humor and get what we’re trying to do.

    At this point, we’re not taking ourselves too seriously and just feel lucky that opportunities are still coming our way. We’ve recently published a calendar (available here), we have a book on the way, and we’re working on a menswear-inspired doggie fashion line. Absurd? Totally. Fun? Absolutely!”


    • Blue Herringbone Blazer by Gant
    • White Henley by Club Monaco
    • Vintage Navy and Burgundy Braces
    • Watch by ESQ
    • White Pocket Square by The Tie Bar
    • Blue Jeans by Acne Max Raw
    • Brown Leather Cap Toe Shoes by Allen Edmonds
    • White On Bodhi: Sweater by Gap

    Thanks for reading, and special thanks to Dave, Yena and Bodhi for participating!

    Yours in style,

    Articles of Style


    Photography by Westley Dimagiba.

    • Jay

      high=water pant length style is for one type of person ..the type Kim Davis was locked up for.

    • Christopher

      Dave’s style is so timeless and classic. Even though he talks about how thought out his attire is, it doesn’t look it. It looks so effortless.

      Well done Dave. You’ve taught us all how well fitted classic pieces can be versatile for any occasion.

    • John B

      Great feature. I really like the henley under jacket look, but it never works for me!

    • AARJ

      You know, the couple has great style indeed. Being married myself, I understand where they are coming from. That being sad, I hate dogs….
      Their website is a little disturbing, with the dog wearing all these clothes….gosh. Oh well, i guess they are doing great with or without my opinion.

    • Kien

      The modern Jonathan and Jenifer Hart! Love the post!

    • Richard L.

      Everything about this post is adorable.

      Also, look 3 is amazing. Love it.

    • Changingman

      “one per group unless you’re a Ramone” best comment ever lol

    • josh

      Such a great looking couple! Good post guys.

    • Matt D

      Really like 1 and 2. Can’t get with the whole no belt concept in number 3.

      • Justin

        They’re hard to see, but he’s wearing braces, so there’s no need for a belt.

    • http://undefined Joshua

      Swag. *claps* That. *claps* Dog. *claps* Out. *claps* Owners are pretty fly too. Great post

    • Julian

      Looks #1 and 2 from Dave are Great! Especially #2, that fit has me searching for a dark gray suit right now. I’m not into dressing dogs up, but it’s no denying this is a stylish couple that can inspire me fashion wise, so they certainly got a new subscriber to their blog.

      Keep up the Good work guys.

    • Sergio

      This is awesome!

    • emynd

      Ugh. Glaringly obvious that dog is wearing an orphaned suit jacket. I would never let my pet commit such a fashion faux-pas.

      • Anonymous


    • http://undefined Robert

      In a lot of ways, this is an insult to menswear bloggers. A friggin dog gets more attention than 99% of them. Tells you something about the true state of menswear…at least in terms of how its covered.

      • Alex Crawford

        I think it’s says much less about the true state of menswear and much more about the state if the internet. Dogs and cats rule the internet. Websites devoted to animals get daily hits that make the biggest WOMEN’S fashion blogs look like my high school band’s MySpace page.

        What’s so great about What Dave and Yena are doing is that they reach the animal crazed demographic, but they also know what they’re talking about when it comes to Menswear and fashion so they rope in readers like me.

        • tombrokaw

          I love menswear and I love dogs wearing menswear. The two are not mutually exclusive.

        • http://undefined Robert

          That’s fine, but they don’t supply much “content.” They rely on the gimmick of the dog, as they should. The majority of the posts I viewed were the dog in clothes, one comment like “Brace yourself” or “I like orange right now”, and then where the clothes the dog is wearing are from. I’m telling you this has “short shelf life” written all over it.

      • JM

        I don’t think it’s an insult, 99% of the menswear blogs on the internet now are just people re-blogging original content from the other 1%. Menswear dog is a unique idea, with original content, and the knowledge about mens clothing and trends. IMO

    • Vincent

      That dog is great.

      His owners are pretty cool too.

      Great looks all around! Two especially is slick as hell.

    • http://undefined TimL

      Wow… fun story and good luck.

      You both look like high fashion style people in these pics.
      Yena is absolutely stunning!

    • Shawn

      This little guy’s everywhere! All novelty aside, these two know what’s up. I particularly like the color combinations in the first look – very season appropriate.

    • http://undefined Jeanscuffed

      Beautiful people AND post. I think Look #2 was the best for me(who doesn’t love a black/white/red theme?). The dog’s looks were a nice touch as well, especially his sweater lol.

    • JD

      cool family story and I really like that donegal in look 2

    • cam

      Fantastic use of brown (burgundy), grey and black on that second look. The Gant blazer in the third look is an exceptional piece as I own the same one. It’s on their website at a great price for those interested.

    • Olerud_4_Life

      Never ever dress your dog unless it’s rigid cold and dog would need it. Good fashion for a dog is the upkeep of its coat and dogs need to breathe. It also looks somewhat tacky and cheesy

      • Travis


      • Brian

        Yeah, gotta agree. You might think the dog “loves it” but they don’t. Fact is, they might find it very stressful.

        Don’t get me wrong, the couple have great style and clearly they love their pet and mean well. As such, I wish them well. It’s just clear they don’t quite understand the needs of their dog as well as they think.

      • Jeff

        This. Dressing up pets is just pathetic.

    • PETA Fashion Police

      I like look # 1 on Shadow, look # 3 is good as well.

      Look # 2 is insane. The jacket looks off on Shadow due to Shadow’s narrow frame and slouched shoulders. I recommend the next time you buy a suit for Shadow you go towards bespoke/made to measure with padding, as opposed to an off the rack suit with natural shoulders. I mean seriously look as a suit as an investment. I also recommend going charcoal so that Shadow has a good looking suit to wear to nightclubs, job interviews, funerals, etc.

      – PFP

    • Justin

      These are the two best looking and well dressed people on the planet Earth.

      • http://undefined Robert

        You don’t get out much, do you?

        • Sam

          Way to troll, Robert. I’m with Justin.

          • http://undefined Robert

            Trolling? What, you two share a room?

    • http://undefined Robert

      While the idea is “cute.” I believe Dave’s initial thought was correct, this IS gimmicky. I hope a few years from now they don’t regret the amount of money spent on clothing and tailoring for their dog.

      • Alex Crawford

        I wasn’t in NYC for this shoot so I didn’t get to talk business with Dave and Yena, but as someone working at a blog I can assure you that the amount of money they have made from advertising and paid content on their website makes the money they spent on Bodhi’s clothing seem like a very very small and worthwhile investment.

        • Olerud_4_Life

          Yea but the thing with dog is the coat of the dog. And they have a dog who has a rich coat that would go along with some of their outfits. Its not the money issue that defeats the purpose as they probably make more than enough to get a “wardrobe” for the dog. But it the tackiness and just weird fitting for the dog. Dogs shouldnt have clothes per se. OWners should worry about keeping the coat rich as the coat is really the dogs clothes.

          • Austin

            Are you not understanding whats going on here? Of course a dog shouldnt have clothing but Bohdi rocks that shit like a boss and that’s why it’s interesting. Most dogs don’t wear clothes, Bohdi does that’s why it’s different and garners so much attention, and the authors of the blog have a ton of real menswear knowledge

            • http://undefined Kia

              in addition to amazing style you guys tell great stories! love it

        • JM

          I love how your response is a subtle way of saying “We menswear bloggers are paid, we’re going to make it rain in hurr”

          • Alex Crawford

            Hahaha, I didn’t mean for it to come off like that!