The Iconic Levi’s Trucker Jacket
October 18th, 2013
We’ve always been big fans of the Levi’s brand. In fact, all four of us grew up wearing their iconic jeans and denim jackets. So when they asked us to be part of their #MakeOurMark campaign, we were immediately on board.
The campaign centers on helping to equip the new age of industry pioneers as they make their mark and advance on a journey that Levi’s calls “The Modern Frontier”:
The Modern Frontier isn’t some far-off destination. It’s all around us. It’s where new ideas are born; where new forms of expression emerge; where new movements begin. It’s where progress is made. The early pioneers moved west in search of new terrain. But today’s pioneers are moving towards a different kind of uncharted territory: one of ideas, connections, and creativity. This is the future. This is The Modern Frontier. This is how some of the world’s most pioneering artists are defining it.
As our piece for the campaign, we came together as a team and agreed on our favorite iconic Levi’s design: the Trucker Jacket. Each member of our team then chose their favorite style (fabric/finish) for a WIWT style-off, during which we discussed Articles of Style’s journey and what “The Modern Frontier” means to us.
Feel free to vote for your favorite look using the poll at the end of the post!
This one’s got some great design tweaks, like a flannel lining, pleated back, rear waist adjuster, full-zip front, and tab neck closure.
The sleek wool/cotton fabric makes it a little dressier as well, perfect for a “tailored just because” kind of day.
Working on this campaign really got me thinking about the four-year journey that Articles of Style has been on.
We’ve come a long way from this, but have really just begun building something special…more on this later.
The #MakeOurMark campaign asks its innovators/influencers four fundamental questions about their journey:
Origins – Who are you?
We are four regular guys from different backgrounds who live, eat and sleep style. Find more on our about page & FAQ.
Passions – What moves you?
Challenging a seemingly unapproachable industry that every man must participate in. Inspiring others to dress better, to be themselves, to think outside the box, to innovate, to chase their dreams regardless of the expectations of others…
Approach – What’s your strategy?
Creating quality original content daily. Keeping everything authentic and honest with our readers. Sharing our journey from day 1.
Destination – What’s your dream?
To make “fashion” more relatable to the everyday guy. To positively impact others and inspire them to push their respective boundaries. To retain freedom of time and location. To provide for my family and spend as much time as possible with the people I love.
Shout out to our new friend Pedro from J.A.M.S. for these awesome chestnut/navy suede tassel loafers!
- Navy Wool Trucker Jacket by Levi’s
- White silk-blend band collar shirt by Hugo Boss
- Grey 100% Hemp windowpane waistcoat (part of suit) by Michael Andrews Bespoke (cloth by Ariston)
- Brown hopsack suit trousers by Michael Andrews Bespoke
- Watch by Montblanc Timewalker Automatic
- Chestnut/Navy Suede tassel loafers by J.A.M.S
Townsend is your classic outdoorsman. Naturally, he chose the Sherpa-Lined Trucker.
“Channeling my Montana roots with some western vibes. I feel like you can’t wear a shearling collar without rocking some kind of cowboy hat.”
What I love about Townsend’s style is that he’s always well-dressed, but doesn’t have an enormous wardrobe.
He only invests in pieces that will last the test of time (both quality construction and classic design) and wears them to the bone. As you can see here with his 4-year-old “black” jeans and Red Wings with scuff marks from all over the country.
“I’m also LOVING my ‘new’ pack… It’s so simple in it’s construction and design, but works like a charm.”
We continue to see the “Articles of Style Effect” taking place in Alex: an evolution in confidence, style, and swagger. All the while he remains the same down-to-earth goofy guy that everyone loves instantly…that’s the most important part.
For this collaboration Alex went with the Slim Black Waxed Denim Trucker. Nice choice young man!
“I pretty much stopped wearing black after high school. I got really into color, especially browns, navys, and khakis. I just started embracing black again within the last year, so I still have trouble putting together looks that blend black with color.
Today I was set on black but was in a hurry…so I decided that the easiest/quickest solution was: ALL BLACK EVERYTHING.”
Sick of cuffing up his long jeans, Alex has been on a frayed hem spree lately. And we’re all loving it.
BTW, another dope pair from our friend Pedro at Just a Men Shoe. At only $125 a pop, it’s hard to go wrong (and not stock up).
Since we all know he already gets a ton of mileage out of his vintage Levi’s trucker, Wes went with a grey corduroy version. It’s a great choice to pair with jeans without having to do the whole denim-on-denim thing.
Penny loafers with a fresh shine…a beautiful sight.
Use the comments to tell us about your journey to “The Modern Frontier”.
Yours in style,
Articles of Style
Photography by Alex Crawford & Westley Dimagiba.